'Like a Big Mac But Juicier': Burger King renames sandwiches to troll McDonald's

Burger King’s Swedish operation revamps its menus to feature sandwiches categorized as ‘Not Big Mac’s’, with such names as ‘Anything but a Big Mac’ and ‘Burger Big Mac Wished It Was’

After McDonald’s lost its Big Mac trademark in the EU earlier this month, competitor Burger King wasted no time taking a big, juicy bite out of the world’s biggest burger chain.

Burger King’s Swedish operation recently revamped its menus to poke fun at McDonald’s loss. Under the header Not Big Mac’s (sic), the sign listed meal options like “Burger Big Mac Wished It Was,” “Like a Big Mac, But Actually Big” and “Big Mac-ish But Flame-Grilled of Course”.

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from US news | The Guardian http://bit.ly/2RYjcC0