How MLS tries to exploit the World Cup, even with the US absent

The US men’s national team didn’t make it to Russia 2018, but there are still ways to promote the growth of soccer in the States

A crowd of soccer fans gathered at Avaya Stadium on 17 June – nothing unusual as it is the home of MLS’s San Jose Earthquakes. But it was 9am on a Sunday, and the Earthquakes nor any other MLS team were in action. A viewing party had been set up for Mexico v Germany, a match being played 6,000 miles and nine timezones from San Jose.

It’s a move that makes sense for MLS – which uses the World Cup to draw in new fans – after USA’s failure to qualify for Russia 2018.

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from US news | The Guardian https://ift.tt/2Kk1vFl