Celebrity boycotts and half-time headaches: is the Super Bowl already in crisis?

Sports and advertising’s biggest night has tried to rise above politics, but has recently been dragged into the culture wars

The Super Bowl is traditionally the biggest night for sports, entertainment and advertising in the US,but in the wake of intense politicisation of the NFL, Super Bowl LIII is shaping up to be a fierce battle, not just of sporting prowess, but in the embittered culture wars.

The event is still three months away but organisers are having trouble securing big name performers, advertisers are unsure whether or not to lean into the politics now surrounding the NFL or eschew the event entirely, and politicians are seizing upon the occasion for partisan squabbling.

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from US news | The Guardian https://ift.tt/2zbO3id